- #HOW LONG DOES MAC STUDIO FIX FOUNDATION LAST SKIN#
- #HOW LONG DOES MAC STUDIO FIX FOUNDATION LAST FREE#
#HOW LONG DOES MAC STUDIO FIX FOUNDATION LAST SKIN#
Mented started with its popular Semi-Matte Lipsticks, which come in nine nude colors that suit deeper skin tones.
While many makeup brands aiming for inclusivity opt for brighter shades and heavy pigments, Mented sought to offer a line of makeup for those who want a subtle look, and it was clear the women behind Mented knew what the customer wanted. Mented, short for “pigmented,” was founded by best friends KJ Miller and Amanda Johnson and launched in 2017. MAC’s answer to that request was a shade called Russian Red, created in 1990 for her Blond Ambition tour and still in the rotation today. And one need not look any further than its website to understand MAC’s take on inclusivity: “All Ages, All Races, All Genders”.Įarly fans of MAC include Madonna, who specifically requested a shade of red that lasted throughout her performances. With 53 shades in its best-selling Studio Fix Powder Plus powder foundation and 63 shades in its Studio Fix Fluid liquid foundation, MAC makes finding a color match easy for anyone. MAC CosmeticsĬonsumers and beauty experts alike have long hailed MAC Cosmetics, launched in 1984 and now sold in 120 countries, as one of the most inclusive makeup brands around.
The line includes 36 shades of her Sublime Perfection Foundation, and 30 shades of her popular MatteTrance Lipstick to complement any skin tone. When it came to bringing her brand to life, McGrath told The Guardian: “I was working all the time with pigments to make sure they work on all skin tones, particularly to make sure dark skin doesn’t become ashy, pigments that are so rich they work on everybody.”īy 2019, Pat McGrath Labs was already a $1 billion company. In 2015, she launched her own makeup line Pat MacGrath Labs. Oh, and in her spare time, she serves as the Beauty Editor-At-Large for British Vogue. Pat McGrath LabsĮach year, makeup artist Pat McGrath designs the makeup looks for over 80 high-profile fashion shows worldwide. Not so long ago, finding the perfect color match came at a premium, but today, Maybelline makes it available for less than $10. In an effort to meet its customers at the intersection of inclusivity and affordability, in 2017 Maybelline added 16 shades to its Fit Me foundation line-expanding it to a total of 40. While many drugstore brands don’t offer a deep assortment of colors, Maybelline goes against the grain. After its impressive launch with 40 shades of foundation, Fenty upped the ante by adding 10 more shades to include missing hues.Īnd it wasn't only the beauty world that noticed: Time magazine named Fenty Beauty one of “The 25 Best Inventions of 2017.” Not too shabby, Ri-Ri. Fenty Beautyĭespite being a pioneer of beauty inclusivity, Fenty-also Rihanna’s last name-didn’t rest on its laurels.
#HOW LONG DOES MAC STUDIO FIX FOUNDATION LAST FREE#
It’s free and you can unsubscribe at any time. Need help finding products? Sign up for our weekly newsletter. Well-established brands scrambled to expand their offerings, and myriad new brands entered the scene. Now, affectionately known as the Fenty effect, the introduction of Rihanna’s line forever changed the beauty world. Makeup for women of all skin colors shouldn’t have been a radical idea, but it was. Women of color cast their vote and confirmed that inclusive makeup brands were well overdue and in high demand. Rihanna’s new cosmetics line proved to everyone that the old adage is true: If you build it, they will come. The darkest shades flew off the shelves first, a phenomenon that put the entire makeup industry on notice. When Fenty Beauty hit the shelves of Sephora in 2017, it offered up a whopping 40 shades of foundation, ranging from very fair to very deep and in cool, warm, and neutral shades. Purchases you make through our links may earn us a commission.
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